As the world embraces slow living, slow fashion, and slow cooking, it’s time to talk about slow blogging as well.
Slow blogging is a movement that prioritizes quality over everything else. It acknowledges that great value, be it a series of beautiful photographs, an in-depth tutorial, or a well thought-out and well-written post takes time.
Producing content can be a huge pressure. Especially if we feel like we need to do it as often as humanly possible in order to keep up with the rapidly changing online world and the incredibly decreasing attention span.
Unfortunately, more often than not, it’s not a sustainable method.
It leads to stress, writer’s block, a panic of “what am I going to post tomorrow”, a sharp drop in quality, and, eventually, a burnout.
While I applaud and respect everyone who is able to produce daily quality content, I had to realize and accept that it’s currently not for me.
I started blogging to explore new sides of my creativity AND to provide some valuable, evergreen content to other like-minded people.
And if that takes me more time, I’m fine with that.
What is slow blogging?
+ Quality over quantity
With all the noise in the blogosphere and the Internet generally, it’s hard to stand out. I firmly believe that on the long run quality will be the deciding and dividing factor. Of course, I’m aware that my blogposts will never be candidates for the literature Nobel prize. Still, I aim to do my absolute best with each and every one of them.
Probably 1 month into blogging, I had to give up my ambitious (delusional?) plan of posting 4-5 times a week. I tried, but it soon became clear that it was not going to happen. The thought itself of how many posts I still had to write a week to reach this goal simply paralyzed me. Now I post 2 or 3 times a week, I’m able to work ahead, and also enjoy blogging at the same time.
If you’re able to produce quality content 5 times a week, by all means, go for it. But never sacrifice quality for the sake of quantity.
+ Take your time – research, think, create
Understand and accept that producing quality is often a slower process. It takes time to research a topic, to write a coherent, flowing post, to take and edit good images. Creativity unfortunately cannot be rushed.
Blog to reflect, Tweet to connect Barbara Ganley, slow blogger
+ Accept that success doesn’t happen overnight
One of my biggest problems with this media crazy world we live in is that we are bombarded by false illusions 24/7. We see the 25-year old with the billion dollars worth startup. The influencer with the free trips and free designer bags. The”10 awesome tips to become successful in a month” articles on the Internet. What we don’t get is the reality and the behind the scenes truth. That 90% of startups fail. That the influencer who seems has “made it so easily and fast” might have been working on this business for 7-8 years with no income in the beginning.
Success usually takes time. Work hard, be patient and be positive that it will work out at the end.
The journey, after all, is half the fun.
+ Stay in your own lane
Don’t feel pressured to do things you’re not comfortable with. You don’t have to follow trends just to keep up with the crowd. Even if everyone else is posting everyday, if you’re unable to do that, or you can only do that at a cost of bad quality, just simply don’t.
Do not care what everyone else is doing.
Maybe the key to success is to do what no one else is doing.
+ Follow your stats but do not obsess over them
Yes, it’s a useful marketing skill to be able to analyze stats and draw conclusions from them. But when it becomes a simple obsession with numbers, it stops being useful. I regularly forget to look at Google Analytics and you know what? I’m actually happy with that. Going over stats once or twice a month is probably more than enough. It enables me to focus strictly on content creation and my creativity is not fucked up by agonizing over and overanalyzing page views and bounce rates.
+ Create with purpose and create unique value
Know why you’re blogging. If you’re contemplating starting a blog, this is one of the most important things to think about. Why are you doing this? What are your goals? What would you like to achieve or learn? What would you consider success? Think about these questions and do not ever forget your real purpose.
+ Don’t let blogging take over your life
Yes, promotion is important. It’s probably just as important as creating good content. However, this is also one area where it’s incredibly easy to lose control. Try to limit your time on social media, be strategic about it, and take time to disconnect and enjoy your life – away from the digital world.
+ Don’t be busy – be strategic
For me, busy is not a positive word. It’s an unhealthy obsession with looking important all the time. Instead of being busy, be strategic. Be efficient, organize your time, and plan your blogging career strategically. No need to be all over the place all the time.
+ Take a break once in a while
Since we’re not robots, we are not able to function at 100% all the time. It’s okay to take a break once in a while, to step away to gain some perspective, to find new inspiration and recharge your creative batteries.
These are probably the most important ideas of slow blogging.
Do I miss out on traffic or will my journey be a slower one? Maybe. But I also avoid a quick burnout, an unhealthy obsession with statistics, and losing my creativity as well as my love for blogging.
For me, it’s worth it. I’m in it for the long run.
What do you think about this approach to blogging? How do You blog?